You can't understand consumers without understanding the cultures that create them.
Talking only to consumers has widely-acknowledged shortcomings (see 'Qualscope').
Semiotics gives a clear rationale for your communications, saving time and money.
We show you how brands, categories and popular culture create meanings for consumers.
We put you in charge of these meanings.
A deeper understanding of your brand, your competitors and your consumers.
A 'semiotic toolkit' to make your brand more distinctive and culturally relevant.
"The perfect combination: a deep knowledge of semiotics combined with an acute sense of commercial reality... helped us understand what our packaging evoked, and why."Head of Research, Colgate-Palmolive UK