Biography & Client List

undefinedSince 1998, Rob Thomas (MMRS) has provided semiotic analysis for a huge variety of international and British brands.

Rob's previous experience in Brand Management (L'Oreal) and Sales (P&G) gives a practical, business-focused edge to his semiotic insights.

Rob first studied semiotics while at Oxford University, then spent seven years as a senior analyst with Semiotic Solutions, the pioneers of marketing semiotics.

He regularly holds workshops on semiotics for the Market Research Society.

Previous clients include:

Diageo Unilever Euro RSCG The National Lottery Colgate - Palmolive Kellogg's Direct Line Ogilvy ford tfl coors world vision


"Extremely interesting...provoked debate that doesn't usually arise from traditional research. We subsequently used the work to develop a new advertising campaign"

Nicola Keeley, Brand Manager, Kellogg's