Since 1998, Rob Thomas (MMRS) has provided semiotic analysis for a huge variety of international and British brands.
Rob's previous experience in Brand Management (L'Oreal) and Sales (P&G) gives a practical, business-focused edge to his semiotic insights.
Rob first studied semiotics while at Oxford University, then spent seven years as a senior analyst with Semiotic Solutions, the pioneers of marketing semiotics.
He regularly holds workshops on semiotics for the Market Research Society.
"Rob Thomas has a particularly valuable skill for a semiotician. He was not only able to make complex ideas easy to understand, but he also moved swiftly from analysis to business application"Wendy Gordon, Martin Lee, Directors, Acacia Avenue