Since 1998, Rob Thomas (MMRS) has provided semiotic analysis for a huge variety of international and British brands.
Rob's previous experience in Brand Management (L'Oreal) and Sales (P&G) gives a practical, business-focused edge to his semiotic insights.
Rob first studied semiotics while at Oxford University, then spent seven years as a senior analyst with Semiotic Solutions, the pioneers of marketing semiotics.
He regularly holds workshops on semiotics for the Market Research Society.
"Extremely interesting...provoked debate that doesn't usually arise from traditional research. We subsequently used the work to develop a new advertising campaign"Nicola Keeley, Brand Manager, Kellogg's