We find some wonderful, revealing things when trawling the depths of popular culture...
Doing a project for a global healthcare provider, I come across these Crime Scene plasters. Sure, they're fun plasters for kids, but they're equally a powerful sign of how culture teaches us to think about our bodies. It says 'Do not enter'- but a crime scene is a huge magnet for attention, a place to be interested in, to explore. It's not surprising that 1 in 5 of us is now 'inked'- the body is becoming a billboard, a playground.
"People want to get back to using their hands, to interact with the real world." is what you'll hear in pretty much any trends presentation these days.
But how about using your hands to interact with the virtual, technological world?
This knitted PC cable brings together interesting ideas around connection: knitting groups as the new version of virtual networks?
We've been asked to think about 'the cutting edge' of culture, for a hitherto traditional charity organisation.
As Waterstone's proudly announces its new 'Counter-Culture' section and Banksy nets another six-figure sum for a piece of graffiti, we notice that the cutting-edge seems to be pretty much at the cultural centre of things. Then we saw this limited-edition toy...au revoir, l'enfance...
"Extremely interesting...provoked debate that doesn't usually arise from traditional research. We subsequently used the work to develop a new advertising campaign"Nicola Keeley, Brand Manager, Kellogg's