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Play 'Semiotic Shoot 'Em Up'

Transform the evil Question Marks into Enlightening Insights...

How to play:  Click on the game area to start. Arrow keys control movement. Spacebar launches torpedoes. Good Luck!

Colgate - Palmolive

Colgate - Palmolive

"The perfect combination: a deep knowledge of semiotics combined with an acute sense of commercial reality... helped us understand what our packaging evoked, and why."

Head of Research, Colgate-Palmolive UK