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Play 'Semiotic Shoot 'Em Up'

Transform the evil Question Marks into Enlightening Insights...

How to play:  Click on the game area to start. Arrow keys control movement. Spacebar launches torpedoes. Good Luck!

Kellogg's

Kellogg's

"Extremely interesting...provoked debate that doesn't usually arise from traditional research. We subsequently used the work to develop a new advertising campaign"

Nicola Keeley, Brand Manager, Kellogg's