Absolutely not- we pride ourselves in delivering clear, accessible, jargon-free insights that are always actionable.
Our slides are heavily-illustrated and pithily bullet-pointed.
We make sure our presentations live up to our name.
Very much so. Semiotics can shed light on the findings of focus groups and interviews, analysing actual transcripts, 'response boards' or any other qualitative output.
Practical Semiotics works closely with a number of qualitative researchers, including GfK NOP, TNS-RI, Acacia Avenue, Discovery, Drummond Madell and Razor.
As more and more brands go global, semiotics is ideal for finding culturally relevant ways of expressing a core brand value across any number of different markets.
We work with freelance cultural analysts 'on the ground' in all major markets: Marion in Germany, Scott in Shanghai, Yukiko in Japan, Sylvia in Italy, Ludovic in France...etc.
Practical Semiotics comprises Rob Thomas, Soma Ghosh and Michael Flexer: we are all Oxford University graduates, with formal training in semiotics.
Pre-Practical Semiotics, our corporate marketing and media experience includes: the BBC, P&G and L'Oreal; and in the research field: Cram, Linguistic Landscapes and Semiotic Solutions.
"The perfect combination: a deep knowledge of semiotics combined with an acute sense of commercial reality... helped us understand what our packaging evoked, and why."Head of Research, Colgate-Palmolive UK