A selection of previous projects.
Unilever wanted deep, action-oriented insights into cultural differences within their global markets.
The Dulux pitch: award-winning agency Euro RSCG needed to understand the cultural role of Colour, across a range of international markets.
Semiotics was chosen for its ability to cover a lot of conceptual ground in a short space of time- in this case, two weeks!
Colgate-Palmolive needed some culturally relevant and powerful ways of refreshing an iconic brand.
Direct Line had a fundamental question- was the Red Phone still doing the business? And was current advertising supporting brand values?
Practical Semiotics undertook an in-depth analysis of brand communications, and a further mini-project on the symbolism of the red telephone.
Practical Semiotics looked at ideas of the heart in urban and folk myth, television drama and comedy, popular cinema, traditional and contemporary art, then used these ideas to create powerful creative routes.
"The perfect combination: a deep knowledge of semiotics combined with an acute sense of commercial reality... helped us understand what our packaging evoked, and why."Head of Research, Colgate-Palmolive UK