Practical Semiotics - Previous projects & Testimonials

     A selection of previous projects.


  • Diageo

    Diageo

    The Issue

    Diageo wanted to further build their spirits business by understanding the 'cultural language of cocktails': the verbal, the visual, the symbolic and the physical, both on-shelf and in drinking environments.

    The Outcome

    "This is excellent work- a great tool for our future strategic thinking." - Emmet Walker, Head of Marketing, Diageo Ireland
  • Unilever

    Unilever

    The Issue

    Unilever wanted deep, action-oriented insights into cultural differences within their global markets.


    The Outcome

    "We are very positive about this project" - Bert Nijhuis; Global Insight Manager, Unilever
  • Euro RSCG

    Euro RSCG

    The Issue

    The Dulux pitch: award-winning agency Euro RSCG needed to understand the cultural role of Colour, across a range of international markets.

    Semiotics was chosen for its ability to cover a lot of conceptual ground in a short space of time- in this case, two weeks!

    The Outcome

    "Your semiotics input was a significant factor in winning this valuable and prestigious account- thank you!" - Russ Lidstone, CEO, Euro RSCG
  • The National Lottery

    The National Lottery

    The Issue

    Camelot's new gaming ideas needed to be checked against the 'cultural climate'. Did they fit with emerging consumer trends and attitudes?­

    The Outcome

    "Rob Thomas has a particularly valuable skill for a semiotician. He was not only able to make complex ideas easy to understand, but he also moved swiftly from analysis to business application" - Wendy Gordon, Martin Lee, Directors, Acacia Avenue
  • Colgate - Palmolive

    Colgate - Palmolive

    The Issue

    Colgate-Palmolive needed some culturally relevant and powerful ways of refreshing an iconic brand.

    ­

    The Outcome

    "The perfect combination: a deep knowledge of semiotics combined with an acute sense of commercial reality... helped us understand what our packaging evoked, and why." - Head of Research, Colgate-Palmolive UK
  • Kellogg's

    Kellogg's

    The Issue

    Kellogg's wanted to better understand the signals of their brands vs. their competitors, across a range of different categories.

    The Outcome

    "Extremely interesting...provoked debate that doesn't usually arise from traditional research. We subsequently used the work to develop a new advertising campaign" - Nicola Keeley, Brand Manager, Kellogg's
  • Direct Line

    Direct Line

    The Issue

    Direct Line had a fundamental question- was the Red Phone still doing the business? And was current advertising supporting brand values?

    Practical Semiotics undertook an in-depth analysis of brand communications, and a further mini-project on the symbolism of the red telephone.

    The Outcome

    "Rob Thomas was a joy to work with - not only was there loads of great insight , but it was presented in a down-to-earth manner in a very tight timeline. Can I keep him a secret, please?" - Dominic Boyd, Head of Planning, MWO
  • Ogilvy

    Ogilvy

    The Issue

    Ogilvy needed to understand the symbolism of the heart.

    Practical Semiotics looked at ideas of the heart in urban and folk myth, television drama and comedy, popular cinema, traditional and contemporary art, then used these ideas to create powerful creative routes.

    The Outcome

    "Rob Thomas's approach guarantees stimulating new thinking. He has been hugely valuable." - Helen Firth, Chief Planner, Ogilvy
Kellogg's

Kellogg's

"Extremely interesting...provoked debate that doesn't usually arise from traditional research. We subsequently used the work to develop a new advertising campaign"

Nicola Keeley, Brand Manager, Kellogg's