Practical Semiotics

Diving deep into brands and popular culture

  • Traditional qual research collects consumer opinions, but semiotics shows you what creates those opinions in the first place.
  • Semiotics analyses consumers’ popular culture, to reveal the hidden ideas and cues that drive their choices.
  • We then put you in control of these cues, to really connect your brand with your consumer's world.

Semiotics delivers:

  • The most powerful words, images and concepts for branding, comms, packaging and more
  • A more nuanced, more actionable understanding of your consumers and their world
  • Budget savings: quickly delivers a shortlist of powerful ideas, cuts out wasteful research
  • Strategies to make­ your global brands authentically local

Direct Line

Direct Line

"Rob Thomas was a joy to work with - not only was there loads of great insight , but it was presented in a down-to-earth manner in a very tight timeline. Can I keep him a secret, please?"

Dominic Boyd, Head of Planning, MWO