Practical Semiotics

Diving deep into brands and popular culture

• Traditional qual research collects consumer opinions, but semiotics shows you what creates those opinions in the first place.
• Semiotics analyses consumers’ popular culture, to reveal the hidden ideas and cues that drive their choices.
• We then put you in control of these cues, to really connect your brand with your consumer's world.

Semiotics delivers:

• The most powerful words, images and concepts for branding, comms, packaging and more
• A more nuanced, more actionable understanding of your consumers and their world
• Budget savings: quickly delivers a shortlist of powerful ideas, cuts out wasteful research
• Strategies to make­ your global brands authentically local

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