Mastering the hidden depths of brands and popular culture
Traditional qual research collects consumer opinions, but semiotics shows you what creates those opinions in the first place.
Semiotics analyses consumers’ popular culture, to reveal the hidden ideas and cues that drive their choices.
We then put you in control of these cues, to really connect your brand with your consumer's world.
- The most powerful words, images and concepts for branding, comms, packaging and more
- A more nuanced, more actionable understanding of your consumers and their world
- Budget savings: quickly delivers a shortlist of powerful ideas, cuts out wasteful research
- Strategies to make your global brands authentically local
"Rob Thomas's approach guarantees stimulating new thinking. He has been hugely valuable."
Helen Firth, Chief Planner, Ogilvy