Practical Semiotics

Diving deep into brands and popular culture

  • Traditional qual research collects consumer opinions, but semiotics shows you what creates those opinions in the first place.
  • Semiotics analyses consumersā€™ popular culture, to reveal the hidden ideas and cues that drive their choices.
  • We then put you in control of these cues, to really connect your brand with your consumer's world.

Semiotics delivers:

  • The most powerful words, images and concepts for branding, comms, packaging and more
  • A more nuanced, more actionable understanding of your consumers and their world
  • Budget savings: quickly delivers a shortlist of powerful ideas, cuts out wasteful research
  • Strategies to makeĀ­ your global brands authentically local
Colgate - Palmolive

Colgate - Palmolive

"The perfect combination: a deep knowledge of semiotics combined with an acute sense of commercial reality... helped us understand what our packaging evoked, and why."

Head of Research, Colgate-Palmolive UK